Platform Proposal 2026
Maple Tree Media × Beauty Insider
TUFT × Maple Tree Media & Beauty Insider Singapore
Platform Proposal · July 2026

The TUFT Consumer
Platform.

A two-phase programme: an AI-powered Shopify consumer platform built on your existing framework — then a 12-month SEO, AI citation, and Beauty Insider launch to make TUFT the definitive answer for hair tool searches in Singapore.

Phase 1 · Shopify Build Phase 2 · SEO + AI Citations + Beauty Insider · 12 Months
Prepared for
TUFT International / Tai Wah Distribution Pte Ltd
Prepared by
Maple Tree Media × Beauty Insider Singapore
Date
July 2026
One Agency · Every Capability

The team TUFT needs —
already working together.

Maple Tree Media and Beauty Insider Singapore operate as one integrated team. Digital strategy, Shopify development, AI architecture, content, SEO, and media distribution — all under one roof, no handoffs.

🛍️
Shopify Development

Built on your existing Shopify framework. Staging site approach — no disruption to current operations or e-commerce setup.

🤖
AI Product Recommender

Custom AI search trained on TUFT's full catalogue — spec-accurate answers, natural language input, direct-to-cart results.

📰
Beauty Insider Distribution

Exclusive TUFT content on beautyinsider.sg — Singapore's highest-authority beauty platform. AI citation-optimised, targeting top Google SG positions.

🔍
SEO + AEO Architecture

Technical SEO, schema markup, and Answer Engine Optimisation so TUFT appears in Google AI Overviews, ChatGPT, and Gemini responses.

🎬
Video Content

Professional salon video and monthly tester/review videos — distributed on BI channels, TUFT platform, and social. Built to rank.

📊
Strategy + Reporting

Monthly KPI reporting across search rankings, AI citation appearances, traffic, conversion, and revenue attribution.

The Opportunity

Why TUFT needs a
consumer platform now.

70+ SKUs
No official consumer destination

Buyers searching online find grey-market listings, outdated reseller pages, or nothing. An official platform changes that.

Zero
AI-powered product guidance

A complex spec-driven catalogue — dryers, clippers, trimmers, irons — but no way for consumers to find the right product without calling a distributor.

↓ Margin
Grey-market erodes trust

Unauthorised sellers at inconsistent prices with no warranty. An official platform with serial verification shifts authentic volume directly to Tai Wah.

AI Search ↑
Buyers research via AI first

Google AI Overviews, ChatGPT, Gemini answer product questions before buyers visit any website. TUFT has no structured content to appear in these answers — yet.

The fix: An AI-powered consumer platform on existing Shopify → authenticated channel, spec-accurate guidance, serial verification — followed by 12 months of SEO and BI content to own the top search results and AI citations for TUFT product categories in Singapore.

The Core Feature

How the AI product
recommender works.

Plain-language search. Spec-accurate answers. Direct-to-cart results. Built into the Shopify platform — no third-party dependency, no separate subscription.

01
💬
Customer asks in plain language

"Lightest dryer for fine hair" or "quiet clipper for a full shift" — no model codes, no spec knowledge needed.

02
🧠
AI matches against TUFT spec database

Every TUFT SKU — weight, motor, battery, airflow, blade type, use case — is in the database. The AI returns the best-matched products with plain-language reasoning.

03
🛍️
Product cards · Add to Cart

Results appear as product cards in the shop grid — image, spec summary, match reason, direct Add to Cart. One query to checkout.

tuft.sg — AI Product Advisor
Preview
TUFT AI Advisor — Floating Chat Widget (appears on every page)
T
TUFT AI Advisor
Live · Trained on real TUFT product data
T
Hi! I'm trained on the full TUFT catalogue — 70+ products. Ask me anything: hair type, weight, motor, battery. I'll match you to the right tool.
U
What's the difference between the Viper-C and Vista-C?
T
Good question — both are professional cordless clippers but they're built for different priorities:

Viper-C — BLDC 8,000 RPM, ultra-quiet, 180-min battery. Best for noise-sensitive salons and daily professional use.

Vista-C — Vector 13,000 RPM, the most powerful TUFT clipper. Better for very coarse or dense hair where raw cutting power matters more than quiet operation.

For most barbers: Viper-C. For coarse hair specialists: Vista-C.
Viper-C Clipper
BLDC 8K · 180-min · 320g
Top Match
✂️
Vista-C Clipper
Vector 13K · 150-min · 342g
Alt
Ask about any TUFT product…
tuft.sg/shop — AI Search Results
Preview
AI Match Showing lightest TUFT hair dryers — sorted by weight. Air Styler leads at 280g, INOVA at 315g.
Filter: Hair Dryers Clippers BLDC Motor Cordless Weight: Lightest ↑
AI Match
Dryer
Air Styler
BLDC · 280g · 36 m/s
SGD 319
💨
AI Match
Dryer
INOVA
BLDC · 315g · 35 m/s
SGD 289
💨
Dryer
T8i Turbo
BLDC · 320g · 22 m/s
SGD 259
💨
New
Dryer
Smart Dryer
BLDC · 340g · Smart Temp
SGD 249
Platform Preview

What the consumer
platform looks like.

Clean, AI-first B2C design — built for consumers discovering TUFT for the first time. Note: this preview illustrates UI/UX approach and page structure — final visual design, colours, and layout will be refined during the build phase.

tuft.sg — Homepage
Preview
Shop All Hair Dryers Barber Series Styling About
Cart (0)
Official Tai Wah Distribution · Singapore
Professional tools
for every home.

The same tools trusted by 500+ professional salons — now for home stylists and everyday users. AI-powered guidance finds your perfect match instantly.

TUFT AI Advisor · Ask Anything
e.g. lightest dryer for fine hair…
Find My Tool →
Lightest dryer Quiet clipper Keratin iron Best battery Viper vs Vista
70+Professional SKUs
AISmart matching
500+Salon partners
New
Viper-C Clipper
SGD 300
New
Viper-T Trimmer
SGD 300
🚀
Same-Day Dispatch
Before 2PM
🛡️
1-Year Warranty
All TUFT products
🔐
100% Authentic
Serial-verified
🤖
AI Tool Advisor
Ask anything
Phase 1 · Shopify Platform Build

The consumer platform.
Built on your existing Shopify.

Staging site development on your current Shopify framework. Tested. Reviewed. Launched. Your existing products, orders, and operations stay untouched throughout.

Deliverable What's Included Month
Discovery + Design
Staging Setup Consumer theme built on existing TUFT Shopify framework. No disruption to live store. 1
B2C UX Design Homepage, Shop/Collection, PDP template, About page. Clean, AI-first consumer design. 1–2
AI Product Recommender · Core Build
AI Search Engine Natural language product search trained on full TUFT catalogue — 70+ SKUs. Understands hair type, weight preference, motor type, battery, use case. Results push directly into shop grid. 2–3
AI Chat Advisor Floating AI chat widget across all pages. Compares models, explains trade-offs, guides to purchase. TUFT-specific only — not a generic chatbot. 2–3
Product Database Full structured product database — all specs, categories, use cases, cross-references. Powers AI search and standard filters. Maintained by TUFT team going forward. 2
Platform Features
Smart Filter + Sort Filter by category, motor type, cordless, BLDC, weight. Sort by price, weight, battery, newest. 3
Product Detail Pages Full PDP: specs, features, in-box contents, Good For / Not For comparison, AI compare CTA, related products, reviews. 3–4
SEO + Schema Foundation Technical SEO, structured data (Product, FAQPage, Article schema), URL architecture, page speed. Foundation for Phase 2 content. 4
Authenticity Layer Serial verification page — consumers can confirm their tool is authentic. Directs grey-market buyers to official support. 4
QA + Client Review Full QA across devices and browsers. Two feedback rounds included. Sign-off on staging before go-live. 5
Launch + Handover Go-live on existing Shopify domain. Platform documentation. Training on product database management. 5
Phase 1 Complete · Platform Live Month 5
Phase 2 · SEO + AI Citations + Beauty Insider · 12 Months

The launch programme.
Ranked. Cited. Discovered.

Commences on platform go-live. A 12-month monthly retainer covering SEO, AEO, Beauty Insider content, and video production — making TUFT the top result for hair tool searches in Singapore.

🔍
SEO + AEO · AI Citation Architecture
Full technical SEO audit + ongoing monthly optimisation
AEO — structured for Google AI Overviews, ChatGPT, Gemini, Perplexity
Schema: Product, FAQPage, Article, HowTo — every page citation-ready
Speakable schema + entity markup — TUFT cited as authoritative source
Singapore keyword targeting: professional hair tools, barber clippers, best hair dryer SG
Grey-market search term targeting — capture buyers searching for TUFT on Shopee/Lazada
📰
Beauty Insider Content
beautyinsider.sg · Singapore's Highest-Authority Beauty Platform
2× exclusive TUFT articles/month — Singapore market, AI citation-optimised
2× exclusive TUFT articles/month — Malaysia market (SG + MY under one retainer)
2× Special Reports per year — hair tools category, high-authority backlink source
All content structured for AI Overviews: question → answer → product recommendation
Published under Beauty Insider editorial brand — maximum domain authority
🎬
Video Content Production
1× Professional Salon Video — full production at a TUFT partner salon. Distributed on BI channels, TUFT platform, and social
2× Tester / Tool Review Videos per month — short-form product demos. Targets grey-market and comparison search terms directly
All video embedded on TUFT product pages + optimised for YouTube SEO
📊
Reporting + Account Management
Monthly KPI report: search rankings, AI citation appearances, organic traffic, conversions, revenue attribution
Quarterly strategy review — content calendar, keyword shifts, new product launches
Dedicated account lead across MTM and BI — direct WhatsApp access
Phase 2 Monthly Retainer
SEO + AEO · Beauty Insider SG + MY · 2× Special Reports/year · Video production · Monthly reporting
12-month programme commencing on platform launch.
SGD 4,500
per month · all inclusive · 12-month programme
Why Beauty Insider

The platform already ranking
where TUFT needs to be.

Beauty Insider isn't a publisher we're pitching to — it's the same agency. TUFT content goes live on a platform already appearing in Google top pages, Google AI Overviews, ChatGPT, and Perplexity for hair tools searches right now.

Where Beauty Insider content currently ranks
Google Singapore — top page results for hair tools, dryer reviews, and barber clipper categories
Google AI Overviews — BI content is already being cited in AI-generated search answers for beauty and hair tool queries
ChatGPT — BI editorial content surfaces in ChatGPT responses when users ask for hair tool recommendations
Perplexity — BI articles appear as cited sources in Perplexity answers on professional beauty tools
What this means for TUFT

Google SG rankings drive Singapore buyers directly. AI citations — ChatGPT, Gemini, Perplexity, Google AI Overviews — are not restricted to Singapore. A buyer in Kuala Lumpur, Jakarta, or London asking an AI about professional hair dryers can be served a TUFT recommendation via Beauty Insider content.

This is the same agency building your platform and writing your content — every piece is structured from day one to rank on Google SG and be cited by AI globally.

Outcomes

What TUFT gets back
from this investment.

Concrete, measurable outcomes — not vanity metrics. These are the targets we build the programme around.

🔍
Top-page Google SG rankings

TUFT platform and Beauty Insider content targeting top 3 Google Singapore results for primary hair tool categories — dryers, clippers, styling irons — within 9 months of launch.

🤖
AI citation across major platforms

TUFT content structured to be cited by Google AI Overviews, ChatGPT, Gemini, and Perplexity when users ask about professional hair tools — reaching buyers globally, not just Singapore.

🛍️
Authenticated consumer sales channel

An official platform that captures buyers who previously landed on grey-market listings — converting them into direct, verified Tai Wah sales with full warranty and support.

📈
Measurable month-on-month growth

Monthly reporting tracks search ranking movement, AI citation appearances, organic traffic, and platform revenue — so every SGD 4,500 is accountable against real numbers.

Investment Summary

The complete programme.
What it costs.

Phase 1
Shopify Consumer Platform Build
SGD 48,800
One-time platform build fee · 5-month timeline

Consumer Shopify platform on existing framework · AI search + chat advisor · Smart filters · Full PDP suite · SEO + schema foundation · Serial verification · QA + launch
No Shopify Plus required
No migration of existing store
Staging → reviewed → live
If Phase 1 only (no Phase 2 retainer) — à la carte price: SGD 62,000
Phase 2
SEO + AI Citations + Beauty Insider
SGD 4,500/mo
12-month retainer · commences on platform launch
SGD 54,000 total for 12 months
SEO + AEO architecture
2× BI articles/mo SG · 2× MY
2× Special Reports/year
1× Salon Video + 2× Review Videos/mo
Monthly reporting · Dedicated lead
Total Investment · Phase 1 + Phase 2 (12 months)
SGD 48,800 (Phase 1) + SGD 54,000 (Phase 2 × 12 months)
SGD 102,800
Full two-phase programme — platform build plus 12 months of SEO, AEO, Beauty Insider content, and video production.
Everything Included
Shopify B2C platform (existing framework)
AI product recommender + chat widget
12 months SEO + AEO architecture
Beauty Insider SG + MY content
Video production (salon + review)
Monthly reporting + dedicated lead
Phase 1 Price
SGD 48,800
Phase 2 Monthly
SGD 4,500/mo
Phase 2 · 12 Months
SGD 54,000
Total (P1 + P2)
SGD 102,800
À la carte Phase 1
SGD 62,000
Programme Timeline

Your year,
at a glance.

From SOW sign-off to a fully ranked, AI-cited consumer platform — 17 months end to end.

Phase 1
Build
Month 1
Discovery + Design
Month 2–3
AI Engine Build
Month 3–4
Platform Features
Month 5
QA + Review
Month 5
🚀 Launch
Phase 2
12 Months
Month 6–8
SEO + AEO Foundation
Month 6–17
BI Content · Monthly
Month 6–17
Video · Monthly
Month 6–17
Ranking Growth
On SOW Sign-Off
50%
SGD 24,400 · triggers project kickoff
On Platform Launch
50%
SGD 24,400 · Phase 1 settled
Phase 2 Retainer
Monthly
SGD 4,500 · invoiced 1st of each month
Ready to Proceed

Four steps to
getting started.

01
Review & Confirm

Share feedback on this proposal. We align on scope, timeline, and any adjustments before issuing the formal SOW.

02
SOW Sign-Off

Formal Statement of Work covering both phases. 5 business days review period. Signed SOW triggers kickoff.

03
Kickoff Meeting

One hour: stakeholders, Shopify access, product data handover, timeline confirmation, and communication setup.

04
Build Begins

Discovery and staging in Month 1. Weekly async updates. Milestone reviews at Month 2 (AI engine) and Month 4 (full platform preview).

Let's talk.

Sean Gerard · Maple Tree Media × Beauty Insider Singapore
Ready to answer any questions and move forward at your pace.

TUFT has the tools. The audience is searching.
The only thing missing is the platform to connect them.

Maple Tree Media builds it. Beauty Insider makes it findable — on Google Singapore, in AI Overviews, in ChatGPT, in Perplexity. One agency. Both phases. From platform launch to global AI citation.

TUFT × Maple Tree Media × Beauty Insider
Platform Proposal · July 2026 · Confidential